Above: looking up fonts from dafont.com to use. I have looked up simple ones so my name is easily read and so i have more scope for designing an elaborate 'K' which will stand out.
Above: Experimenting with colour schemes. I could have 2 set colours to represent my brand and incorporate these into different advertising elements and the differentiating factor could be differnent fonts? font sizes? combination of capitals and lowercase? or none at all - consistant colours and fonts could be more professional and recognisable to my target audience.
Above: Further variations of text. Although there is alot of room for development of an elaborate 'K', in the examples above they don't look right as they are too separate from the rest of the name. Options:
- Incorporate the ideas for the 'K' (eg illustration) into the rest of the name? Risk of being too busy, must be something v.recognisable and unique. May look tacky!
- Go down the route of establishing recognisable brand colours and font?
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